SCRUFFY: our loyal pandemic pooches and the good, the bad, and the crazy haircuts we gave them

BY SHELLEY ROSS
Hardcover, 196 Pages
Release date: 10/20/2020
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Scruffy is a timely photo/art book documenting a dog’s life in lockdown during the Pandemic of 2020. As the deadly new coronavirus spreads across the planet in just four frightening months, our loyal dogs become an elixir, ecstatic to have us home with them 24/7, playing endless games of fetch and getting belly rubs on demand. Then, suddenly, we are charged with their home grooming, giving way to an extraordinary gallery of wild and wacky pandemic haircuts, a poignant metaphor for courage, resiliency and hope. 

100% of funds raised by Scruffy go directly to FDA-authorized novel COVID-19 treatments sponsored by The Cure Alliance. 


PRAISE FOR SCRUFFY
‘Scruffy’ is a heartwarming and joyful window into a dog’s life in #lockdown. it is filled with wonder photos and proceeds go to a very good cause.
-Robin Roberts, Good Morning America

A dazzling book. Every page has my new favorite photo.
-David Blaine, magician and endurance artist


ABOUT THE AUTHOR
Shelley Ross is president of The Cure Alliance, a 501(c)(3) non-profit group of top international scientists sharing knowledge to treat the most severe cases of COVID-19. In that role for the past five years, she has supported specific policy changes, ones that would help advance regenerative medicine and pave the way for a recently proven COVID-19 treatment to repair lung damage in the most severe cases. The impressive results of the FDA-authorized clinical trial of UC-MSCs were just released by the principal investigator, Dr. Camillo Ricordi, The Cure Alliance founder. 

Besides her work with The Cure Alliance, Ross is known as a veteran broadcast news executive and journalist, having produced over 3500 hours of live television at ABC, NBC and CBS networks. 

Throughout her career, Ross covered the most iconic stories created many iconic TV events beginning with the first ever televised interview with the cult leader, Charles Manson on NBC. During her 17 years at ABC, she won three News and Documentary Emmy Awards and was part of the network team which won the coveted Peabody Award for their coverage the 9/11 attacks on the World Trade Center and Pentagon. As the executive producer of Good Morning America, she was in the control room as news anchors Diane Sawyer and Charlie Gibson broadcast the attacks live. Over the decades, Ross has produced stories on sexual harassment, political scandals and government corruption and has produced multiple interviews with four presidents. She also broadcast Good Morning America live from the White House after Columbine, from an aircraft carrier in the middle of the war on terror, from the Pentagon the day of it’s reopening after the 9/11 attacks and from the Tower of London on the 50th anniversary of Queen Elizabeth’s ascension to the throne. Three weeks before the U.S. invasion of Iraq, she traveled to Baghdad to produce an interview with the notorious Dr. Germ, the architect of Saddam Hussein’s WMD program. 

She says now of her work on behalf of The Cure Alliance and its COVID-19 research scientists, “This the most important story, the most important project of my lifetime."