The Mission Myth: Building Nonprofit Momentum Through Better Business
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Product ID : 9780984027309

The Mission Myth: Building Nonprofit Momentum Through Better Business

Price: $16.95


300 Pages, Paperback
Release date: January 20, 2012

What is the Mission Myth?

The idea that all a nonprofit needs to achieve success is a great mission and a lot of heart. The truth? It is only when organizations integrate the 
4Ms -Management, Money, Marketing, and Measurement - that they will achieve optimal results. Here are strategies, anecdotes, and practical tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

The nonprofit sector is an outstanding, fulfilling…tricky, messy place.
Deirdre Maloney knows it because she ran a nonprofit for seven years. She made lots of mistakes - and learned from each one. Which helped her realize there’s hope – not just to do good. But to do good…well. Which is why she wrote The Mission Myth.


Deirdre Maloney is a truth teller who helps people exceed their goals and sleep better at night. She does it through her work as a published author, international speaker, and proud president of her training, facilitation and marketing company Momentum LLC.

Deirdre has used her brand of “mild audacity” to inspire positive change around the world, presenting for organizations like the Boeing, National Association of Women Business Owners, Boys & Girls Clubs of America, and Vistage International.

Before launching her company and speaking career, Deirdre ran a multi-million dollar organization in Denver, Colorado. She used the many lessons from that experience (and others) in her writings, which have been featured in, and Her books include "The Mission Myth", "Tough Truths" and "Bogus Balance: Your Journey to REAL Work/Life Bliss". Her popular blog is a hit with anyone who likes a direct, authentic style with their morning coffee (or evening wine).


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